I was invited to work at TOMS corporate headquarters to create email templates and web ads to communicate the launch of TOMS Eyewear.
CLIENT BRIEF The TOMS One for One movement began in 2006. The giving company had just released a new line of Eyewear for 2012, pledging the same as they did for shoes: buy a pair of glasses, give someone the eyecare they need.
THE SOLUTIONAlong with two other freelancers, I spent a few weeks with the marketing team helping them complete a back log of advertising work that needed to be pushed out to advertising and communication channels.
THE RESULTWe landed on dozens of designs for web, mobile, and advertising outlets, in unisex layouts, creating simple animations and clear calls to action. Below are a few designs that were used during the launch.
Client TOMS®
Designers Phillip Rubio
Photographer larm rmah
Outlets Email, Google ads, Web, Mobile
Skill Sets Used Web Design, Email, Copywriting, Marketing, Advertising
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