PROJECT DETAILS

Client
Four Wise Men™

Designers
Phillip Rubio

Printing
Signmakers L.A.
Moo

Skill Sets Used
Branding, Identity, Creative Direction, Graphic Design, Photography, Web Design, Product Design, Copywriting, Marketing

Photographers
Phillip Rubio @phil_rubio, Mike Francis @heymikefrancis

CLIENT BRIEF
Design an identity system for a mens hand made leather accessories brand based in California, to appeal to a target market of American men of all ages.

THE SOLUTION

To begin the identity process, I took on the task of heavily researching the influences behind Four Wise Men's craft (which were vast and wide) to create an identity infused with style, quality, simplicity,and honesty, while staying true to the company's ethos, "hand made." This translated into a refined,vintage look with a modern approach, along with a tone of experience, a voice of truth, a spirit of experimentation, and a message of hope.

THE RESULT

Inspiring and connecting with its target audience, and a sold out collection of their first run of hand made goods. The brand also garnered a social media base of over 3,000 organic followers in just under a year!