I took on the task of creating an identity system for this California Inspired brand. I also provided creative direction in photo shoots, filming, social media, and product design.
Client Four Wise Men™
Designers Phillip Rubio
Printing Signmakers L.A. Moo
Skill Sets Used Branding, Identity, Creative Direction, Graphic Design, Photography, Web Design, Product Design, Copywriting, Marketing
Photographers Phillip Rubio @phil_rubio, Mike Francis @heymikefrancis
CLIENT BRIEF Design an identity system for a mens hand made leather accessories brand based in California, to appeal to a target market of American men of all ages.THE SOLUTION
To begin the identity process, I took on the task of heavily researching the influences behind Four Wise Men's craft (which were vast and wide) to create an identity infused with style, quality, simplicity,and honesty, while staying true to the company's ethos, "hand made." This translated into a refined,vintage look with a modern approach, along with a tone of experience, a voice of truth, a spirit of experimentation, and a message of hope.THE RESULT
Inspiring and connecting with its target audience, and a sold out collection of their first run of hand made goods. The brand also garnered a social media base of over 3,000 organic followers in just under a year!