Client Epic Lion
Designers Phillip Rubio
Skill Sets Used Branding, Identity, Graphic Design, Copywriting, Web Design, Print.
CLIENT BRIEF I was asked to design a logo, create a brand, and build a website for a new web development agency. The client insisted, “the branding must be epic, and it has to look technical but not corporate.”
The brand elements were created in stages. The client and I came up with the idea of a lion as the symbol after the clients birthday in August (Leo). I threw in "epic," and that's how Epic Lion was born.
After creating the logo, I thought of how to add a color palette to the identity. The solution was relating it to its organic origin, the Lion. Research included sampling from photos of the great plains of Africa and mimicking the natural gradients of the climate.
I then created graphics and layouts for stationary and used a mobile first approach for the website to create a one page theme highlighting the agancies services: UI, UX Code, and branding.THE RESULT
The team loved the well thought out branding and the simple mobile ready design of the website. Though this agency did not end up launching, They may launch at a future date.