Client Jennifer Kramer | Corrective Skincare™
Designers Phillip Rubio
Photography Luna Agency
Skill Sets Used Branding, Identity, Graphic Design, Package Design, Copywriting, Print.
CLIENT BRIEF The goal for this project was to design fresh and clean labels to be fitted on custom bottles for a reboot of Jennifer's line of custom topical solutions.
After listening to Jennifers needs and gathering her thoughts on how she wanted the packaging to look like, I did color research to established a color system for her line that related each formula to a skin type. The formulas could be mixed and matched depending on the clients particular need. I also began researching competitors within her arena to differentiate her product from the rest of the industry.THE RESULT
Together we designed a modern, sleek, and refreshing look for the product. We started off with Kramer Corrective but wanted to unify the product with her well established practice of 22 years, Corrective Skincare. Adding "skincare" completed the product label, giving it a meaningful identity her client could relate to. The color system added a focal point to the design, allowing the client to distinguish each formula to its use. Special care was taken to adhere to FDA label standards. Boxes were skipped to save on packaging waste and cost.