PROJECT DETAILS

Client
Off The Stoop Ent.

Designers
Phillip Rubio

Printing
Moo.com

Skill Sets Used
Branding, Identity, Creative Direction, Graphic Design, Typography, Photography

Photographers
Andrew Gaines, Ayo Ogunseinde, Nicholas Green

CLIENT BRIEF
Off The Stoop approached me to design a logo for their new entertainment agency. The group wanted something that represented their focus on music, entertainment, and excitement. Their target market, young, pop culture loving, experience seekers and emerging brands of all sizes.

THE SOLUTION

Study the classics, engage in trends, and display an edgy but refined identity that grabs attention.

THE RESULT

We landed on graphics that represented youth, fun, and excitement, with bright colors that work in a variety of entertainment scenes. I created an illustration inspired by classic hip-hop labels and old entertainment logos (a boy jammin with headphones). I used an edgy font customizing it to represent Off The Stoops' edge.